How Giving Out Samples Can Lead to Growth in a Customer Base: Free Samples as a Guarantee of Success

Is the giveaway of free samples a dead giveaway with no return or are they a guarantee of success? Consider the following statement by a potential customer.  

“Something is not right. A new product is on the market and the producer has resorted to giving out samples. Obviously, there is a problem with the product, as no one is buying it.”

“Not necessarily,” replies the successful, marketing agent. “That new product may sit on the shelf forever, unless there is some form of effective advertising. How else would they know about it?”

Effective marketing techniques often include the giving away of free samples.

The article, “Advantages of Promotional Products” suggests,

“If you recently launched a new product or a new branch office, you can give away samples. This is a very effective and affordable marketing strategy as most people associate inherent curiosity with new products and the brand awareness gets a boost.”

Giving out samples is one of many modes associated with effective advertising.

For example, look at the food industry, briefly. When a potential customer can taste something new and different right in the store where it can be purchased, it may appeal to his or her palate. Not being able to do so, may prove disastrous for the producer or manufacturer of the new product. Tasting, touching, smelling and feeling something may be sensory in nature, but it works in terms of marketing appeal to potential customers.

A percentage of new product production is designated with respect to business advertising.

Understanding basic marketing techniques which often include the giving out of samples is vital with respect to the development and research industry. Mass production of products takes place globally, on a daily basis and marketing competition is fierce. Proper product branding is vital.

Giving out samples of new products also leads to the employment of individuals who are necessary in order for potential customers to receive those samples. These employees and those who have received the samples often do word of mouth advertising, which generally proves to be the most effective form of advertising.  

Are you developing a brand new product?

Perhaps it may have global appeal, but in order for you to know for certain, you may need to give out samples that can lead to growth in your customer base. There is no such thing as a guaranteed market, or an assured customer base for any product. It all depends upon how well you do your marketing. You may need to have people do surveys or get potential customers to fill out questionnaires about it. Feedback, including the assessment and analysis of the data, will help to reveal the potential marketability of your product, as well as the effectiveness of your marketing techniques.

In other words, does your potential customer like your product? Would he or she be willing to give it to or share it with others? If so, you may have a winner and your success is highly likely.