Social values in business are
subject to change just as economic, cultural and other kinds of social values
undergo constant transition. Sometimes, the changes are minimal while radical changes
can cause a flurry of excitement, as well as concern because each change has
the power to affect the other.
What are social values as they
pertain to business?
Understanding what they are may
help to explain why businesses thrive, struggle to survive or fail.
According to
businessdictionary.com, social
value is a
“larger concept which includes social capital as well as
the subjective aspects of the citizens’ well-being, such as
their ability to participate in making decisions that
affect them.”
Social value with respect to
social capital has a direct effect on the well-being of those directly or
indirectly affected by what is happening in business around the globe. The
reverse is also true. The well-being of those in business, as well as others,
affects social values with respect to fluctuations in the economy.
A healthy balance of well-being
and social capital is vital for businesses to survive and thrive in any country.
When social capital takes precedence over well-being of people, business
becomes tenuous in nature. Protests arise, signaling unrest with respect to
their well-being. Unrest can lead to rebellion depending upon how the
decision-making process in businesses is affected. Employers and employees who
are confused, frustrated or angry, do not always make the best decisions.
Radical decisions can result in fragmentation or fracturing of business ethics,
principles or mores.
Social values in business are
subject to concern and complacency. Concern leads to transition in social value
and complacency allows businesses to remain the same or deteriorate.
Global leaders and their
governments continually address the question of social value in business.
Economically, businesses have to succeed for a country to thrive. The well-being of the people is always a major factor in business. Democracies
include their people in the decision-making process. Decisions based on social
value result in economic transitions that ultimately affect the well-being of
people everywhere.
Note that because well-being is
subjective or individualistic in nature, social value can often be
controversial.
In other words, what to one appears positive and constructive
with respect to well-being, it is not always comprehended the same way by
others who see their well-being in a precarious position. At times, there are
no easy answers, but positive motivators around the globe are usually able to
maintain a healthy balance in social values with respect to social capital and
well-being, as it is in their best interest to do so.
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