Social Media Tips on Common Facebook Marketing Errors to Avoid: Is Your Marketing in Good Taste?

Social media marketing on Facebook or other social media sites, appears to be a growing trend. For serious marketers, social media marketing might work in their favor.

The article, “What is social media marketing?’ offers guidelines for anyone who is marketing on Facebook.

“Social media marketing refers to the process of gaining traffic or attention through social media sites.”

Does anyone really want a social media page that is primarily marketing or advertising? There may be a problem when social media family, friends and other contacts do not want to receive or promote marketing on their social media web pages. It may seem interesting or informative for some, while others do not appreciate it. Do you enjoy advertising or other forms of marketing on your own website?

Potential Facebook advocates will benefit from the following guidelines that will help them to avoid marketing mistakes on social media web sites.

Avoid overly aggressive marketing strategies. Overly aggressive marketing may result in family or friends, as well as other network contacts removing your name, advertising banners or other kinds of marketing information from their social web sites.

Avoid abusive marketing strategies. Abusive marketing strategies like inappropriate language tend to concern or upset social media contacts. Repeated abusive, marketing attempts lead others to think you agree with and participate in this kind of abuse. You stand to lose your own contacts by allowing abusive marketing on your social media page; as do others. 

Is your Facebook marketing in good taste? Others may be willing to allow some marketing on their Facebook social media, web pages if it is consistently in good taste. If could be deleted immediately if it is undesirable advertising, contains inappropriate language, photographs or videos. As the owner of the webpage, you may refuse to support marketing that is not in good taste. Facebook, as well as other social media website owners may choose to remove marketing that is not in good taste.

Is the Facebook marketing family oriented? Social media web sites often include participation by children and thus, having only appropriate family-oriented advertising marketing on your website is important. No parents or teachers want children to read adverse advertising or marketing that could be potentially detrimental to them.  

Keep advertising at a minimum on social media web pages. While your family members, friends and networking contacts may be interested in what you are selling, repeatedly advertising and marketing the same products on their web sites may not be a good idea. Limiting marketing to a minimum may work in your favor, particularly if you create a link to your website. There, you can use maximum marketing techniques, but you may not want to do that there either. After all, it too is a social media web page. Is it not? Do you separate your social life from your work?